Welcome to my website, a curated resource where you can explore various articles on Branding, design and marketing based on my 30 years of real-world experience.

With extensive experience as a creative director, designer, and marketing manager, I have successfully executed effective campaigns and brand initiatives for global clients. My expertise lies in integrating the latest technology and trends with traditional marketing strategies.

You can find out more about me by viewing my profile page or by connecting with me on LinkedIn Please feel free to reach out to me with any questions or projects that you believe I can assist you with.

Please enjoy my 157 published posts to date.

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The holiday season is a critical time for marketers. It’s a period filled with opportunities to boost sales, deepen customer…

Elevating Your Brand Above the Holiday Noise: The Power of Message Discipline

Branding Marketing Strategy

The Hidden Challenges of Starting a Military Charity in the UK

Makin - Public Relations PR Advice, Strategy

Establishing a charity supporting the military in the UK is a profoundly rewarding way to support those who have served…

The Hidden Challenges of Starting a Military Charity in the UK

Strategy

Why Your Nonprofit’s Message Isn’t Hitting Home (And How to Change That)

If you’ve ever felt your carefully crafted message is being brushed aside, you’re not alone. Many in the nonprofit sector…

Why Your Nonprofit’s Message Isn’t Hitting Home (And How to Change That)

Marketing Strategy

Is Jaguar’s Rebrand a Bold Leap or a Misstep?

Here we are, watching one of the world’s most iconic car brands, Jaguar, embark on its riskiest venture. Rebrands are…

Is Jaguar’s Rebrand a Bold Leap or a Misstep?

Marketing

The Power of Behavioural Economics in Advertising

In advertising, success often lies in understanding what people say they want and why they make the decisions they do….

The Power of Behavioural Economics in Advertising

Strategy

Why Retailers Should Embrace the 90’s Guitar Shop ‘Try Before You Buy’ Ethos

In today’s highly competitive retail environment, finding innovative ways to enhance the customer experience is important for driving sales. One…

Why Retailers Should Embrace the 90’s Guitar Shop ‘Try Before You Buy’ Ethos

Strategy

How Aligning Personal Values with Your Business Sustains Long-Term Motivation

One of the most significant challenges in entrepreneurship and leadership is maintaining motivation over the long haul. Whether you’re managing…

How Aligning Personal Values with Your Business Sustains Long-Term Motivation

Strategy

Unleashing Marketing Potential: Strategies for Success

Marketing, with its transformative potential, can be a game-changer for small businesses, offering a beacon of hope and optimism for…

Unleashing Marketing Potential: Strategies for Success

Strategy

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