Welcome to my website, a curated resource where you can explore various articles on design and marketing based on my 30 years of real-world experience.

With extensive experience as a creative director, designer, and marketing manager, I have successfully executed effective campaigns and brand initiatives for global clients. My expertise lies in integrating the latest technology and trends with traditional marketing strategies.

You can find out more about me by viewing my profile page or by connecting with me on LinkedIn Please feel free to reach out to me with any questions or projects that you believe I can assist you with.

Please enjoy my 153 published posts to date.

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The Power of Behavioural Economics in Advertising

Makin - Public Relations PR Advice, Strategy

In advertising, success often lies in understanding what people say they want and why they make the decisions they do….

The Power of Behavioural Economics in Advertising

Strategy

Why Retailers Should Embrace the 90’s Guitar Shop ‘Try Before You Buy’ Ethos

In today’s highly competitive retail environment, finding innovative ways to enhance the customer experience is important for driving sales. One…

Why Retailers Should Embrace the 90’s Guitar Shop ‘Try Before You Buy’ Ethos

Strategy

How Aligning Personal Values with Your Business Sustains Long-Term Motivation

One of the most significant challenges in entrepreneurship and leadership is maintaining motivation over the long haul. Whether you’re managing…

How Aligning Personal Values with Your Business Sustains Long-Term Motivation

Strategy

Unleashing Marketing Potential: Strategies for Success

Marketing, with its transformative potential, can be a game-changer for small businesses, offering a beacon of hope and optimism for…

Unleashing Marketing Potential: Strategies for Success

Strategy

What Today’s Creatives Can Gain from “A Trip to the Moon”

Design

What Marketers Can Learn from the Fans of The Big Lebowski

In cinema, few films have achieved the cult status of “The Big Lebowski.” Directed by the Coen Brothers and starring…

What Marketers Can Learn from the Fans of The Big Lebowski

Marketing

Diversity and Inclusion in Branding: Why Representation Matters

In today’s increasingly globalised and interconnected world, diversity and inclusion have become crucial elements in branding. Representation in marketing and…

Diversity and Inclusion in Branding: Why Representation Matters

Branding Strategy

In an era where information travels at lightning speed and public perception can shift instantly, crisis communication has become a…

Navigating Crisis Communication: Maintaining Brand Trust in Challenging Times

Strategy

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